As a business owner, you should also remember to appreciate the folks who make your business possible — the customers. Even though it’s the season of love and appreciation for personal relationships, there’s no reason you can’t apply those same lessons to professional relationships.
This Valentine’s Day, no matter what your personal plans are, now is the perfect time to show your clients how much they mean to you — and get them to start showing you the love, too!
No, we’re not saying you need to need to cover the customer in glue or maple syrup. A “sticky” customer is one who stays with your business, makes repeat purchases, and recommends you to family and friends. Read this excellent blog for exclusive information, from marketing and copywriting expert Dan Kennedy, on how to increase your company’s “stickiness,” no matter what business you’re in.
If you treat customers like your very own valentine (fancy dinner and roses aside), then they’re a lot more likely to stick around. Everyone wants to feel appreciated and taken care of, especially your own customers. That includes listening to what they have to say, building trust, being honest, and applying the other relationship-building tips listed here.
Traditional wisdom tells us to love the one we’re with instead of always wondering if there is something better waiting around the corner. This is especially true in marketing, where 80% of your future profits will come from 20% of your current clients. Roses are red, violets are blue; here are seven ways to make customers love you!
Take a Break: Being Generous
It’s a great time of year to be generous to others, including your family, friends, coworkers, and clients. But is there such a thing as too nice? Key and Peele seem to think so!